Tuesday, September 19, 2017

CAPTURING PERSONALITY IN SENIOR PORTRAITS

Getting a High School senior to open-up and show different sides of their personality in a two hour portrait session can be challenge. So, to relax them we always suggest they bring things that mean something to them, like a musical instrument or their sports gear (football, tennis racket, volleyball, etc.) to take their focus off these strangers with a camera. We’ve found over the years that when any of our portrait subjects hold something familiar they immediately appear more comfortable in front of our camera.


This is usually easier with girls because they are more apt to bring many changes of clothes and accessories; playing dress-up always brings out their personality! Because they only bring their favorite clothes and accessories they’re happily looking forward to the portrait experience and that attitude shows in the images we create together.

f4.0 @ 1/320 sec., ISO 800; Lens @ 200mm
Two more things we do that makes our seniors more comfortable during a session:
  1. I’m not in-their-face with the camera.  I’m backed-off using my 70-200mm lens—usually at 200mm—that way I’m not inside their personal space. They don’t even know when I’m taking pictures—that makes great candids possible.
  2. My wife Kathi is the one who is personally interacting with them in setting up their pose, arranging arms, hands, legs, adjusting stray hair, fixing clothing problems—what ever is necessary to make them look great.  Besides the more things Kathi fixes up front the less she will be asked to do later in retouching or artwork. 
In the following image, without changing the basic pose, we caught a really nice thoughtful look just by asking her to look away from the camera, without smiling, sans glasses.

f4.0 @ 1/320 sec., ISO 800; Lens @ 200mm
In addition we like to convert some of the color images to monochrome giving her and the parents different looks to choose from in their premier. 

NOTE: Whenever we do portraits of anyone who wears glasses we suggest images with and without them wearing the glasses for two reasons.  1) It shows two different looks, but most importantly, 2) if you should get glass glare it gives us images of her eyes to do some cloning to correct the problem if necessary. In this session she chose to not wear her glasses in most of her portraits.

This young lady brought several changes of clothes, part of her hat collection and her guitar—we all had a lot of fun!

Here she changes her top and brought out the hats…
f4.0 @ 1/160 sec., ISO 400; Lens @ 200mm
Another advantage of using my lens at 200mm is the marvelous effect, created by that focal length with a wide aperture, on the background. The soft bokeh effect is really beautiful and it separates your subject from the background.

Again, I like the portraits without the smile—I think the neutral expression leads you to her eyes and tells you more about her.  However, she does have a nice smile…
f4.0 @ 1.160 sec., ISO 400; Lens @ 200mm
Another outfit and hat combo…
f4.0 @ 1/100 sec., ISO 400; lens @ 145mm
Then we changed the pose with her looking right to the camera…

 f4.0 @ 1/100 sec., ISO 400; lens @ 145mm
TECHNICAL NOTES:
Like most of our outdoor sessions this was done about 2 hours before sunset with most of the images here done between 1-hour to 20 minutes before sunset. Even though this session was done in August I made the backgrounds look like fall by using the setting sun as backlight with the open sky as my main light.

As usual, should you have questions don’t hesitate to ask…’Til next week…

Author:  Jerry W. Venz, PPA Master Photographer, Craftsman
Training site:  http://www.LightAtTheEdge.com
Client site: http://www.TheStorytellersUsa.com

Tuesday, September 12, 2017

PORTRAITURE AS A COLLABORATIVE PROCESS

Here at The Storytellers a family portrait is a team effort from beginning to end.  Kathi and I talk about and preplan the session, with the client’s input, weeks before the event. I will suggest a location, when doing out door portraits, that is at its best for that time of year and will work for the size of their group.

If the client wants portraits done at their home or any place I’ve never seen I will first visit that location, at the same time of day scheduled for their session, to verify that the location will look at least as good as our tried and true locations before I will consent to their request. 

One of the most important parts of this preplanning is the clothing consultation.  When clients take our suggestions to simplify their clothing selections to solid colors (no stripes or patterns) of lower contrast (don’t mix whites and black or the extremes of a single color) and use muted tones like shades of blue, green or grey, they always like their portraits better than clients that ignore our advice.  

This family took our advice and wore nice simple shades of grey…

 f6.3 @ 1/125 sec., ISO 500; Lens @ 175mm
With simple clothing colors your eyes are drawn to the subjects’ faces in a portrait not what they’re wearing.  This image is the final art worked, retouched, and cropped file that went to the printer for their wall portrait.

To illustrate our collaborative process lets step back to how this portrait evolved.  We don’t know exactly how we’re going to pose a family group until the moment we meet them all. We did know that with this family of three, with two dogs, that our medium posing rock would suffice if needed. Our goal with our posing rocks, or any on site natural rocks or logs, is to vary our subjects head heights.  We avoid simply lining up a standing group of people, firing squad style, the way many amateur photographers do.  In addition seating people often makes them look more relaxed.

Once Kathi sees the client’s body types she is already mentally posing them as a group.  Keeping in mind that we already know that the client is not sure if they want to replace their current vertical image or change to a horizontal orientation. Composing both vertical and horizontal groupings at each location you choose or tighter grouping will allow for either.

As soon as I’ve decided which spot within the location (here we used Kathryn Albertson Park in Boise, Idaho) to start the session, Kathi asks me where I want the posing rock placed for the best background. This is critical for me because I build a portrait from the background forward. And it often does not matter where she puts it because after I see where our subjects’ heads land on the background I ask her to move the rock anyway!  This is why two sets of eyers are so important in this process.  Kathi will often see things that I don’t and I, being at camera position, will see things that Kathi can’t see.

Our main goal is to make our subjects look as good as we can and fix objectionable details before we take any photos to minimize the things Kathi has to fix in post-production later.

To illustrate here’s the before image….


One of the big changes here is that when the clients picked their favorite image for their 20x24” Wall Portrait they wanted it to be a Vertical print. Of course I shot this as a horizontal image!  However, this was a pretty easy fix because Kathi has been constantly reminding me over the years to “Shoot Loose” when framing up groups in my viewfinder to minimize the background artwork to fill-in areas needed to make a print in any size.

In addition to her usual retouching of the clients eyes or facial blemishes the red circled areas are the areas Kathi did enhancement art work.  The client requested the removal of their black dog’s harness and the dad’s hand holding on to the white dog’s collar.  That was OK with Kathi because she knew the changes were possible and if she knows she can doit and it’s always included with any purchase of our custom wall portraits.

However, one thing we’ve learned over the years is that small objectionable things that are OK on a computer monitor become Big Objectionable Things on wall prints, especially when the print is 20x24” or larger!  Case in point—when Kathi zoomed-in on the white dog (see his circled leg) she noticed his exposed private parts would surely become very objectionable when enlarged!  So, she moved the dog’s leg to cover it’s privates.  Good catch on Kathi’s part—nobody saw this at the premier—and great use of her skills in Photoshop—adding value for the client and making this a fabulous wall print!

A note to beginning Professional Portrait Photographer:
In order to become successful at dealing with clients during a portrait session you must pay the utmost attention to everything happening in front of your camera and less to the back of the camera!  A professional’s technical proficiency needs to be a given; it’s all the other things we do that make our client’s look great and have a fun portrait experience that also makes us money. 

’Til next week….

Author:  Jerry W. Venz, PPA Master Photographer, Craftsman
Training site: http://www.LightAtTheEdge.com
Client site: http://www.TheStorytellersusa.com

Tuesday, September 5, 2017

PHOTOGRAPHY OF HOT AIR BALLOONS USING PROFESSIONAL TECHNIQUES

I treat hot air balloons like very large, colorful, sculptures. So, I apply my usual rules of composition and lighting to create visual interest and three dimensionality. The challenge is that these things are very dynamic and offer several stages in the process from their initial inflation with fans, then the ignition of the big gas burners, bringing the balloon to vertical, followed by lift-off and then the jostling for position as 20 or 30 balloons spring into the air in very quick succession

It’s all very hectic and chaotic and in that first hour, as the balloons launch all around me, I’m constantly turning and shooting as I capture the action unfolding 360 degrees around me. In that first hour I make at least 300 images.

Yeah, some of you are saying, that’s all he takes! Well, all I can say is that I’m very picky about when and where I click the shutter. I rarely do the single balloon image, especially in the air, as I find those rather boring. My favorite photographic challenge is creating compositional layers of multiple balloons. So, I’m always looking for interesting juxtapositional combinations….



f6.3 @ 1/400 sec., ISO 400; Lens @ 45mm
These two balloons, visiting from Belgium, at our annual Spirit of Boise Balloon Classic, are sculptures in cloth! Since they were parked next to each other I circled around them to layer one against the other stopping when I got the nice directional light (when the shadow side of the subject’s face is nearest to the camera…this is called “Short Lighting”) on Yoda’s face.

Here’s another layered composition….

f6.3 @ 1/320 sec., ISO 400; Lens @ 24mm
Here I circled around to get the, back, side light and captured four balloons! I’ve got the foreground, mid ground and background composition with two balloons in the air; Nice!

I love the duality of hot air balloons.  When going aloft they fly in silence like a kite on the wind and then the gas burner roars to life, breathing fire into it, giving the balloon its primal source of lift.

f7.1 @ 1/250 sec., ISO 800; Lens @ 24mm
When doing the balloon’s initial heat-up I usually pick a dark colored balloon for this image so the fire will really stand out.

I’m a sucker for backlight…


f9.0 @ 1/640 sec., ISO 400; Lens @ 70mm
These two balloons were coming back for their landing so I moved towards some trees, for some foreground interest, waited for them to overlap and got them both glowing in backlight. 

This is how I broke my rule against images of single balloons in flight…

f13.0 @ 1/400 SEc., ISO 400; Lens @ 55mm
As the balloons drifted west towards the entrance to Ann Morrison Park (Boise, Idaho) I remembered the fountain! Fortunately, the fountain was OFF, but still full of water, giving me perfectly still water for a perfect reflection making my single balloon a two-shot!

Technical: 
All of these images were taken using my Canon 24-105mm, f4.0, Lens on either my Canon 5D MKII or Canon 70D body. I find this lens gives me the most useful focal lengths for these large subjects and the speed that only a zoom can provide.

’Til next week…Have a question?  Don’t hesitate to ask…

Author:  Jerry W. Venz, PPA Master Photographer, Craftsman
Training site: http://www.LightAtTheEdge.com
Client site: http://www.TheStorytellersUsa.com

Tuesday, August 29, 2017

A PROFESSIONAL’S GUIDE TO RODEO PHOTOGRAPHY ~ PART 2

In Part-1 I mentioned how unpredictable the action is in rodeo making its photography especially challenging compared to motor sports. Because of this my technical approach is markedly different doing rodeo vs. motorsports photography. All of my camera settings are just he opposite in these two action genres!

Shutter Speeds

Motor sports ~ 1/30th sec., to 1/250 sec.
Because there’s nothing quite so boring as a race car or motorcycle frozen in place on a race track, using a high shutter speed, making the race track look like a parking lot, I rarely used very high shutter speeds. So, to  imply great speed I used SLOW shutter speeds (eg. 1/30th - 1/60th sec.) and panned my camera, tracking the action, creating nice streaks in the background. The slow shutter speeds also made the wheels blur completely adding to the sensation of speed. On motorcycles the spokes disappeared rendering their wheels so clear you could see the background through them. This applies to prop driven aircraft as well. The one mistake that many amateurs make when photographing propeller aircraft is using a shutter speed that stops the propellers! After all, aircraft when taxiing on the ground are very static—the only things that are creating action are the propellers. So, I’m usually using 1/60th sec to create nice blurred propellers.

Rodeo ~ 1/1000 sec., to 1/5000sec.
Nothing in rodeo moves anywhere near as fast as any serious motorsport and yet ironically I use consistently much higher shutter speeds in rodeo action because its action tends to be very short bursts of extreme action at very unpredictable moments. In addition, unlike motorsports, when we freeze the action in rodeo it often gets more interesting to see the complex elements exploding into action that we can’t see in real time.

Like this….


f5.0 @ 1/5000 sec., ISO 800; Lens at 130mm
I start at 1/2000 sec. for most rodeo events, but even that shutter speed will not stop the extremely violent action in some events like the saddle bronc rider, above, being ejected off his mount. This one though at 1/5000 sec. has all the action stopped showing everything in sharp detail.

F-Stops

Motorsports ~ f8.0 to f16.0
When doing action pans at slow shutter speeds the f-stop must go to smaller apertures to maintain proper exposures. Another benefit to those slow shutter speeds is that even with the increased depth of field created by these small apertures—which could otherwise ruin the image by showing too much detail in the background—the panning action blurs out all that unwanted detail.

Rodeo ~ f4.5 to f6.3
Today I can confidently use any ISO I need to get me to the shutter speed—f-stop combination I require to get the shot.

f5.0 @ 1/3200 sec., ISO 800; Lens @100mm
This is one of my favorite rodeo images because it captures in one frame the whole story behind team roping; probably the most difficult rodeo event to photograph. The reason I got this image is because I chose to place myself in the announcer’s booth—a nice elevated platform to eliminate some of the stadium background—so that when the "header" lassoed the steer I knew that he would turn his horse towards me to stop the steer’s forward progress and expose the steer’s hind quarters so the "heeler" could lasso the steer's rear legs. With them turning towards me, as a group, it compressed the composition keeping all of the action in frame. 

Camera placement is important in ALL photography, but I’ve found that in rodeo it’s critical all the time.

Such as in calf roping…

f5.6 @ 1/2000 sec., ISO 800; Lens @ 280mm
In this event the calf is released, giving it a head start, before the mounted cowboy is allowed to pursue in his attempt to rope, bring down, and tie the calf. So this creates a large space between the cowboy’s horse—that stops after the lasso has connected with the calf and, as the cowboy jumps off the horse to tie the calf, the horse will keep the rope taught (the horse will actually back-up to do this!) while the cowboy runs towards the calf.

Compositionally as seen from the side this is just too wide a grouping, so I chose to face the action, as it comes towards me, from across the arena, and compress the action with my lens at 280mm.

Technical stuff…
I’ve been using the Canon 5D MkII and the Canon 70D with great success even though these are not considered professional action platforms. I’ve found that they perform well when the auto focus is set to the Ai Servo Mode. Both follow action well when doing action sequences at high frame rates.

My main lens is the Canon 70-200 f2.8 lens. I’ll add the Canon 1.4X extender when needed.

I hope some of my hard earned experience in action photography has been of some help. Please don’t hesitate when any questions…’Til next week…

Author: Jerry W. Venz, PPA Master Photographer, Craftsman
Training site: http://www.LightAtTheEdge.com
Client site: http://www.TheStorytellersUsa.com

Tuesday, August 22, 2017

A PROFESSIONAL’S GUIDE TO RODEO PHOTOGRAPHY ~ PART 1

As a former motorsports photographer let me say this, rodeos are a challenge! I’ve only photographed a few rodeos since moving to Idaho, and they’re a real kick, but having photographed everything from motocross to warbirds, top fuel dragsters, Indy cars, Grand Prix Motorcycles, and professional AMA, half-mile and mile, flat track motorcycles, all fast moving sports, the big difference in rodeo photography that makes it such a challenge is its utter chaos! The cowboys and cowgirls in most rodeo events aren’t “driving” something from point A to B and repeating like a motorsport racer does on a track. I always know where a motorsports racer is going—they start here and finish there and lap after lap the pros hit the same line through turns within inches of their previous laps. I can plan my shots and get great images all day long. But, in this sport, these cowboys are just along for the ride on these crazed bulls and broncs! Nobody knows where these animals will go or what they’ll do at any point once the gate is thrown open.

One of the rodeo events they do manage pretty well is steer wrestling where the cowboy leaps off a perfectly good horse, at full gallup, onto a steer and wrestles it to the ground! 


f5.6 @ 1/2000 sec., ISO 800; lens @ 280mm
The one bit of control they attempt here is having another rider bracket the steer to keep the animal moving in a straight line between the horses—it usually works! This event is easy to photograph from the front—you just need a long lens and a high shutter speed.

Part of covering the rodeo is capturing the color and pageantry of the event, so I always do images of the flag gals when they ride around the arena to display the sponsors’ flags…


f5.6 @ 1/1000 sec., ISO 400; Lens @ 185mm
I always get them coming and going so that I get clear images of those flags for inclusion in the following year’s rodeo program. 

One of the fun events at the rodeo is the “mutton busting” competition for the kids.  Seeing how long these kids could stay on these rampaging sheep was hilarious and sometimes exciting to watch…


f5.0 @ 1/2000 sec., ISO 800; Lens @ 145mm
This kid lasted about 4 seconds…I love the expressions on the two girls in the background!  It’s a great introduction and training for the future, bronc busting, bull riding champions.

Since I had a press pass and could go anywhere, I naturally gravitated to the inside of the arena and watched where the other photographer stood; an experienced rodeo photographer for a local newspaper.  I thought this was really cool being on the ground floor (literally) where the action was!  Since the newspaper photographer was standing pretty close to the gate as the first bull rider was released I felt decidedly uneasy after the bull spit its cowboy off its back and quickly went after the nearest rodeo clown—now they are called “bull-fighters”, but I’ve yet to see any fighting—it’s mostly running away! Seriously, though, these “bull-fighters” are terrific. Without them, putting themselves in harm’s way, the cowboys would be chopped meat out there

f5.6 @ 1/2000 sec., ISO 800; Lens @ 200mm
Don’t know who has the bigger “pair” in this standoff, it may be a draw!  So, when the second bull was released I was already back pedaling when I saw this bull was a “spinner” and launched its rider very quickly.  In the next instant, still spinning, I saw the bull closing on the other photographer and fortunately he wasn’t hit by the sharp end of the bull when he was slammed into the arena fence!  After that I left the arena for the higher safer, ground of the announcer’s platform.  That turned out to be the best decision I made since, not only was it safer, but that elevated position gave me a great high angle down view that eliminated a lot of the ever present crowd filled bleachers that mar most rodeo photography.

My goal in most outdoor photography is to get a clean background.  Being elevated gave me more of the arena’s dirt as a background, which is a huge improvement over the arena’s fence and all those bleachers.

In Part 2 I’ll go into some technical info on high speed action photography of this wild and crazy sport. ’Til next week…

Author: Jerry W. Venz, PPA Master Photographer, Craftsman
Training Site: http://www.LightAtTheEdge.com
Client Site: http://www.TheStorytellersUsa.com

Tuesday, August 15, 2017

A PROFESSIONAL’S GUIDE FOR OUTDOOR PORTRAITS OF FAMILIES - PART 3 OF 3

In Part-1 I talked a lot about the ideal outdoor location. I said, “Know Your Locations!” You must know how to use them and when to use them. Knowing this helps you be not only creative, but efficient on your session because when you’re doing portraits of families with children the clock is ticking.  I’ve found that about an hour is all I’ve got to do the complete family portrait before the kids melt down!

So, here’s my procedure for a complete family session in an hour…or less…
  1. Always start with the largest group set-up especially if there are small children involved.
  2. Do the largest group set-up in at least one other spot within your location.  Make it look different—a change of background and a different pose. If you give them a choice sales are usually better.
  3. Show them the results of each set-up. The back of your camera is step one in the sales process. If your camera can’t produce a gorgeous jpeg image on its back screen—get a camera that will and/or get control of your exposure and white balance.
  4. Always do a Custom White Balance! I’ve placed them in the shade, so the color temperature is very cool there compared to the background with its warm, setting sun, back light.  I use the Last-o-Lite, 20”, collapsable unit. Its grey with a white target (so your auto-focus will lock on to it) and in a pinch it can be a gobo.
  5. With Kathi, my wife, as my assistant we are usually doing two things at once to speed-up the portrait process.  eg. While Kathi is setting up the pose( seating people on our posing rocks or what ever the location provides) I’m doing the custom white balance. I usually have one of the kids hold the Last-o-Lite (getting them involved!) in front of their face saying, “Now for this photo you don’t have to smile!”
  6. I’m also placing my tripod at this time (always use a tripod on group portraits!) deciding on my focal length and f-stop.  
  7. While Kathi is fine tuning the group pose I focus on the face of the nearest person to my camera. I use auto-focus and then switch to Manual Focus Mode on the lens to Lock Focus. Then I do a test exposure of the group—zooming in on my camera’s rear screen to check the closest and farthest face for sharpness. I also turn the image stabilizer OFF on the lens while on the tripod. 
Here’s a nice pose using two of our posing rocks to make a nice pyramid of this family group…

f7.1 @ 1/125 sec., ISO 400; Lens at 112mm
This was taken at one of my ideal locations where the sun is setting behind them and there are several trees at camera left blocking the sky light (acting as a Gobo—using Subtractive Lighting)  At camera right I have a nice Large piece of sky (the sky is my soft box!) as the Key Light.
Two things are needed to make this work: 

  1. When I use the location; this was done two-hours before sunset.  Usually I’m doing portraits closer to one-hour before sunset, but in this location there is a mountain behind them that totally blocks the sun—killing my backlight—at my usual start time.  This is why you must know your location.
  2. Where I place my group; This is absolutely critical!  Remember the maxim taught by the great Leon Kennamer, “TheLight is at the Edge of the Forrest.” (see Part-1) With that always in my mind I know that I can’t place a group directly under the tree’s canopy (I’m not wanting total shade—that just gives me Flat Light, Yuck!). So, I place them at the front edge of the canopy so that I can see the sky light on All their faces creating nice directional lighting—with shadows! This is True Natural Light Portraiture.

NOTE:  Being locked down on a tripod fixes my distance thus keeping the perspective the same because my focal length is now, fixed as well.  This makes it really easy for Kathi when she does the inevitable head swaps later.  Here’s my portrait rig….




  My workhorse Canon 5D MKII with the best portrait lens made, the 70-200mm f2.8, on my Bogen tripod with grip-arm and flag over the lens to block lens flare. The Last-o-Lite—white balance and gobo is always with me.

Back to my procedures List…

    8) Before I start doing any photography I walk up to the family and say, “Please, I want all adults here to keep your eyes at my camera.  Yeah, you’re thinking what’s so hard about that? No, what you’re going to do like all parents is look down to check on the kids—this is a nearly irresistible urge that all parents have! And that urge ruins more photos than whatever your kids are doing. So, during my set of exposures I’m watching your kids faces—not yours.  So, no matter what horrible things you imagine your kids are doing—keep your eyes looking at me!”
    9) Meanwhile, as I go back to the camera, Kathi usually finesses their pose; doing final hand placements and keeping heads apart so no two heads are stacked over each other; maybe adjusting one of the gals hair.  Then she gets out our squeaker toy and gets silly while I start my exposures.
  10) After we’ve done this in a couple or three spots I do a group portrait of just the kids. 
Important: I have the parents stand back by me, at the camera, for these images and ask for their assistance. Otherwise, if I allow the parents to stand off to the side usually closer to their kids than I am, the kids will look at them, as they take pictures with their cameras, instead of looking at me.  With the parents at my camera position, which is usually farther away (I like to use my lens at 135-150mm for group portraits) their kids are looking at MY camera and the images the parents may get with their cameras wide angle lens are of a tiny, little, group far away!

A nice children’s group portrait….
 f8.0 @ 1/180 sec., ISO 400; Lens @ 126mm

This is a great example of a parent following our clothing consultation guidelines (see Part-2). Because she had them in SOLID Colors (no stripes or patterns)—in this case shades of blue—the colors translated nicely into sheds of grey for my B&W conversion. This way your eyes go to their faces in the portrait. And, hats off to Kathi for this marvelous pose!  Its really hard to get kids to even touch—and with all their heads close together. They have really nice hand placement as well; Nice.
   11) Finally, I do individual portraits of the kids. These are always money makers because I make these images look totally different than the group portraits. That’s because now I can use the best feature of my Zoom Lens—Max-Telephoto at 200mm. This is where (with a nice wide aperture) I blur out that back-lit, warm, background, creating some nice bokeh and really isolate my subject.

Like this…
 f4.5@ 1/400 sec., ISO 800; Lens @ 200mm
Look at that gorgeous lighting on this boy. It’s all about subject placement and the right time of day. Why would any photographer think they could improve on true natural lighting by adding a reflector or worse flash, into a scene like this!  This is why Subtractive Natural Light will always look better than any type of additive lighting when outdoors. At this point in the session I’m hand holding my camera, which is easy because I’ve opened up the aperture allowing me to use a higher shutter speed at either my usual ISO 400 or ISO 800 in this image. This lens has an excellent stabilizer as well, so I can go slower than 1/200 sec., at 200mm if I want to.
   12) We’re done, usually within an hour on location, so now we reward all the kids with my favorite candy, Tootsie Pops (Please remember to ask parents if it’s OK in advance). I always bring lots of flavor choices and let them pick their own.  Sometimes Mom and Dad partake as well.  While I’m doing the candy handout Kathi is talking to the parents and consulting each others calendars to set-up their family portrait premier and ordering appointment.

I hope this guide will help those of you who really want to improve your professional technique, produce outstanding family portraits, and make better sales!

’Til next week….

Author:  Jerry W. Venz, PPA Master Photographer, Craftsman
Training site: http://www.LightAtTheEdge.com
Client site:  http://www.TheStorytellersUsa.com

Tuesday, August 8, 2017

A PROFESSIONAL’S GUIDE FOR OUTDOOR PORTRAITS OF FAMILIES - PART 2 OF 3

In Part 1 I talked about Finding and Using Locations for your outdoor portrait sessions. I put that first because I think it’s the most important thing that YOU actually have control of in the portrait process. How you handle your use of a location contributes to your photographic Style and Sells your work. 

This week I’ll talk about another really important topic that you really can’t control—but you can influence with examples; and that is…

The Clothing Consultation

We learned this the hard way, because at first we didn’t do clothing consultations.  Then when we started we weren’t specific enough.  We learned by trial and error and that took time.

What we recommend today…in General:
  1. Solid colors; avoid bold patterns or stripes—especially horizontal stripes.
  2. Long sleeves on adults; at least partial sleeves on children.
  3. “V” neck lines for women; avoid turtleneck sweaters as they just put weight on people.
  4. Dark shoes and SOCKS; men-no white socks!
  5. Long pants or jeans; no shorts!
  6. Week old haircuts are best.
  7. Ladies; no New hair styles.
Many clients ask why we want them to wear long sleeves and long pants (even in summer). In a portrait the star of the image is the face, any other large areas of skin will draw the eye away from the face. And, unless the client is a body builder or athlete they always complain about their flabby arms or fat legs when they see their images! Then they want us to Fix Them—So, we’re also trying to save ourselves a lot of post capture work in Photoshop as well.

With over 25-years in the portrait business we have learned that these Seven clothing suggestions are the areas that matter the most.Our clients always like their portraits more when they follow these “rules”. If you can get your clients to follow most of these you’re half way home!

The Colors we suggest; This is BIG!

Depending on the type of location, there are two color theories I use:

COLOR HARMONY
  • Using clothing colors that blend with the natural colors of a location. In our park locations, summer through fall, I will suggest: Burgundy, brown, rust, burnt orange to red. We’ve had clients use yellows with grey and browns with yellow fall colors in the background that worked as well.  
Color harmony in a Light Toned Environment


  • Within the Light Tones of a beach environment I will suggest Light Colors like taupe, tan, oatmeal or cream.  Ladies can wear pastels like pink, peach, salmon, etc., This is the only environment where I will OK everyone in white clothes.
Color Harmony in a Darker (fall) Environment

PASS
PASS!
This family in the image marked PASS followed my suggestions and choose nice warm fall colors that harmonized perfectly with my location. They also heeded my advice and wore long sleeves, dark pants and dark shoes.

FAIL
FAIL
This family in the image marked FAIL broke some of my most important rules; they have the kids in stripes and worse everyone is in a different color! At least they did have long sleeves and dark pants.


COOL TONES—WARM ENVIRONMENT
  • Using cooler clothing colors that contrast with the colors in a location. (Usually my back-lit, warm tone—fall like—backgrounds. Here I suggest variations on blue, teal, turquoise or green; clients have used purple and lavender successfully. 

This client got two out of the three right. I hate it when one person in a group is wearing white—that’s the worst sin in portraiture!  So, since the little brother was in white, Kathi placed him behind big brother and having him wrap his arms around his brother created a marvelous moment that their mom loved.  Here, the cool blues create a nice separation off the warm toned background.

COLORS WITHIN A GROUP
  1. I will usually suggest that the family pick One Color from my list and vary its tone across their group.
  2. Or I will suggest that they pick Two Colors like blue and brown and then very the tones in those colors.
  3. Again, I don’t want anyone in White within a group—it’s just too bright when mixed in with other colors.  We’ve even had clients complain that wearing a white shirt made their teeth look yellow!

Here we have a nice cool tones/warm setting where they used my blue/brown, two-color, palette to good effect.

I also dislike black shirts in my group portraits. I don’t want either extreme on a single person (white or black) that will make them be the center of attention.  And, I abhor an entire group in black shirts—I think it’s creepy—too funereal. In addition you can create the look of a bunch of people wearing one giant shirt! Or in a dark setting it can look like floating heads in a black field.

In Part-3 I’ll cover group placement, the pose, and some tips that will make you more productive on portrait sessions; that means you will make better sales on each session!

’Til next week.  Don’t forget to leave any comments or questions…

Author:  Jerry W. Venz, PPA Master Photographer, Craftsman
Training Site:  http://www.LightAtTheEdge.com
Client Site: http://www.TheStorytellersUsa.com